#aftermarketALLY

#aftermarketALLY

reimagine aftermarket allyship inspire inclusion

join the movement on LinkedIn

Join us as we reimagine allyship at dott.® — a movement amplified by community, grounded in intention, and built to last. Together, we foster cultures where everyone is supported, valued, and recognized, creating workplaces that reflect our highest ideals and move our industry toward a more inclusive future.

three easy ways to participte…

  • reflect on your impact

    Allyship requires understanding the unique needs of others, adapting to offer support where it's most impactful. Begin this journey by taking our Allyship Questionnaire to see the many ways you can show up for those around you.

    Then, follow dott. on LinkedIn to engage with our allyship scenarios. These are designed to broaden your perspective and help our industry progress toward a more inclusive and supportive future. Discover, adapt, and grow with us.

  • reinforce positive impact

    The smallest gestures often make the loudest statements. Recognize and support the day-to-day actions of allyship on LinkedIn with our #aftermarketALLY badge or hashtag reinforcing the value of these contributions across our industry.

    Every time you highlight an ally, you create a ripple effect that spreads and magnifies the importance of inclusivity. Your simple act of recognition can inspire others to act, perpetuating a cycle of positive change and continuous improvement in our industry.

  • recognize our everyday heroes

    Each month, dott.™ features an individual who exemplifies outstanding allyship. These ‘professionALLY recognized aftermarketALLY’ spotlights are designed to celebrate individual contributions and inspire active involvement in driving continuous improvement around our most valuable asset—people.

    Join us in celebrating these remarkable individuals who enrich our industry and set the standard for corporate responsibility.

professionALLY recognized aftermarketALLY

#aftermarketALLY

“In the vast ocean of the aftermarket, every act of allyship is a ripple that reaches far beyond its origin.”

reimagine aftermarket allyship

Our commitment to building an inclusive industry compels us to take action — not just in words, but through intentional, visible efforts. That’s why we launched the “Reimagine Aftermarket Allyship” campaign: a LinkedIn-based initiative supported by a cross-channel cohort of industry voices. This campaign invites you to take a transformative step toward practicing authentic allyship in the workplace. Guided by the circles of Reflect, Reinforce, and Recognize, we’re working to cultivate a more inclusive, sustainable environment where all businesses — and the people who power them — can thrive.

  • Start by reflecting on our own biases and the dynamics within our teams. This introspection is crucial for understanding the roles we play in supporting each other's growth and success. This section aims to educate on what an ally looks like and how we can all embody this role, fostering a culture of learning and empathy.

  • Through continuous learning and intentional action, we reinforce our commitment to inclusive excellence and workforce optimization. By embedding these principles into daily operations and interactions, we strengthen our collective resolve to support one another — ensuring inclusivity becomes not just part of the workflow, but a driver of it.

  • We celebrate and recognize the efforts and achievements of our allies who make a difference every day. Acknowledging these contributions not only boosts morale but also encourages others to contribute positively, creating a ripple effect that leaves a lasting legacy. This recognition is committed to continuous improvement around people and practices, reinforcing the value of each contribution.

reinforce and amplify:

LinkedIn post thought starters acknowledging individuals for their impact.

Addressing Inappropriate Comments:

"A huge shout-out to [Name] for addressing insensitive remarks and fostering respect in our workplace. Your actions set a powerful example for us all! #aftermarketALLY ".

Inclusive Social Events:

"Thank you, [Name], for ensuring our team events cater to everyone’s tastes. Your efforts to celebrate our diversity are truly appreciated! #aftermarketALLY "

Promoting Team Diversity:

"Kudos to [Name] for advocating for a diverse project team. Your initiative to include varied perspectives is what drives our success. #aftermarketALLY "

Enhancing Meeting Inclusivity:

"Big thanks to [Name] for making sure everyone's voice is heard in our meetings. Your commitment to inclusivity doesn't go unnoticed. #aftermarketALLY ".

Advocating for Flexible Work Policies:

"A round of applause for [Name] for championing flexible work policies. Your efforts ensure everyone can thrive. #aftermarketALLY "

Addressing Promotion Bias:

"Appreciation post for [Name] who addressed biases in our promotion process. Thanks for making fairness a priority! #aftermarketALLY "

Updating Recruitment Materials:

"Thank you, [Name], for updating our recruitment materials to reflect true diversity. You're helping us attract the best talent! #aftermarketALLY "

Supporting Colleague Inclusion:

"Cheers to [Name] for supporting colleagues who feel isolated. Your mentorship and inclusion efforts are making a big difference. #aftermarketALLY "

Equitable Budget Allocation:

"Gratitude to [Name] for ensuring our budgets reflect our commitment to diversity and inclusion. Your proactive stance is commendable! #aftermarketALLY "